Status : Published (Under review)

This standard was last reviewed and confirmed in 2023. Therefore this version remains current.
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Abstract

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

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General information

  • Status
     : Published
    Publication date
     : 2010-09
    Stage
    : International Standard confirmed [90.93]
  • Edition
     : 1
    Number of pages
     : 11
  • Technical Committee :
    ISO/TC 289
    ICS :
    03.140 
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