The art of business

If you’re a business, you already know the multitude of challenges you’re up against in today’s business world. That’s where our standards come in. Whether you want to monitor and improve your brand, toughen up your IT security, or keep your employees motivated, productive and happy, using ISO standards can help. 

This issue highlights the fastest-growing trends in business, including how to tackle today’s complex and interconnected challenges. It features everything from collaborative business relationships to new payment solutions for seamless transactions to brand dos and don’ts, to business continuity management systems.

March/April 2020

The art of business

Standards are a set of powerful business tools for organizations. They inspire confidence, drive down costs, boost productivity and improve profits. Browse for business trends and read all about standardization successes.


An independent and objective system for evaluating brand performance is essential. Two ISO standards help to get the job done.

For consumers, brands are the perceptions, benefits and experiences that they associate with a good or a service.

Bobby J. Calder


Also in this issue

About ISOfocus

Published in English, French and Spanish six times per year, ISOfocus is your gateway to International Standards. Whether a multinational enterprise faced with major decisions or a small business looking for ideas, ISOfocus seeks to provide both the kind of overviews that strategic planners need and the little details that can make a big difference.

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Elizabeth Gasiorowski-Denis
Editor-in-Chief of ISOfocus