Résumé
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
Cycle de vie
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Précédemment
AnnuléeISO 20252:2012
AnnuléeISO 26362:2009
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Actuellement
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Sera remplacée par
ProjetISO/AWI 20252